Scholarly website
Scholarly website
Project Oveview
Project Oveview
About Company
Scholarly is an African EdTech startup that provides online learning solutions for students, government agencies, businesses, and organizations.
Timeline
April - June 2022
April - June 2022
Team
Umeh Chinonso
Umeh Chinonso
Chukwuamaka Osuji
Chukwuamaka Osuji
Role
Product Designer
Product Designer
Website's Link
scholarly.africa
scholarly.africa
Introduction
Introduction
A company without a website is at a disadvantage in today's digital marketplace.
A company without a website is at a disadvantage in today's digital marketplace.
Goals
Goals
The goal is to create a website that builds trust and confidence, so prospects will take the next step and buy.
The goal is to create a website that builds trust and confidence, so prospects will take the next step and buy.
Improve app discoverability and conversion rate.
To Include all the information potential users need to know about the app on this page, such as its features, benefits, screenshots, and a link to the play store for direct download.
To Include all the information potential users need to know about the app on this page, such as its features, benefits, screenshots, and a link to the play store for direct download.
Communicate all Scholarly's value proposition
To design a website that clearly communicates all of Scholary's features, offers, values, and information to its users.
To design a website that clearly communicates all of Scholary's features, offers, values, and information to its users.
SEO optimization for different Pages
To design a user-friendly website that makes it easy for users to find what they are looking for, without showing them irrelevant content.
To design a user-friendly website that makes it easy for users to find what they are looking for, without showing them irrelevant content.
Ideation
Ideation
Over 1 million downloads but less than 20% coversion
Over 1 million downloads but less than 20% coversion
I worked with the customer service team to gather feedback from potential customers about why they didn't activate or purchase our app after downloading it.
I worked with the customer service team to gather feedback from potential customers about why they didn't activate or purchase our app after downloading it.
We received feedback from some users that they are not confident in our company's trustworthiness.
We received feedback from some users that they are not confident in our company's trustworthiness.
Information Architecture
Information Architecture
I created a site map that separates the website into three sections for students, partners, and business owners. Each section is optimized for SEO, so that each category of users will only see content that is relevant to them.
I created a site map that separates the website into three sections for students, partners, and business owners. Each section is optimized for SEO, so that each category of users will only see content that is relevant to them.
Prototype
Prototype
Sketches
Sketches
I began to brainstorm by drawing any thoughts that came to mind. At this stage, I am more focused on generating a wide range of ideas than on narrowing them down.
I began to brainstorm by drawing any thoughts that came to mind. At this stage, I am more focused on generating a wide range of ideas than on narrowing them down.
Design System
Design System
I built a design system in order to ensure design consistency, design language and reusable components that would increase design and development velocity, and reduce the time spent reinventing the wheel on solutions. Click here to view
I have developed a comprehensive design system that provides a consistent user experience across all of Scholarly's products. Click here to learn more.
I built a design system in order to ensure design consistency, design language and reusable components that would increase design and development velocity, and reduce the time spent reinventing the wheel on solutions. Click here to view
Final Designs
Final Designs
Landing Page
I designed the homepage with 3 sections for students, partners, and business owners. The student section is at the top because students make up 80% of Scholarly's users.
Students Page
This section is student-focused, with clear calls to action and high-quality images to make it easy to navigate.
Partners Page
I designed the Partner's Page with a simple layout and icons to highlight the benefits of partnering with Scholarly.
Landing Page
I designed the homepage with 3 sections for students, partners, and business owners. The student section is at the top because students make up 80% of Scholarly's users.
Students Page
This page is student-focused, with clear calls to action and high-quality images to make it easy to navigate.
Partners Page
I designed the Partner's Page with a simple layout and icons to highlight the benefits of partnering with Scholarly.
Outcome
Outcome
Increased conversion rate of 10%
Increased conversion rate of 10%
It's been 7 months since the website's launch and there has been a significant increase in the conversion rate of the app. This is because users now feel more confident in the company and its product.
It's been 7 months since the website's launch and there has been a significant increase in the conversion rate of the app. This is because users now feel more confident in the company and its product.
What I Learned
What I Learned
A well-designed website can help potential customers learn more about your company, its products, and services. This can help them feel more confident in your business and its offerings.
A well-designed website can help potential customers learn more about your company, its products, and services. This can help them feel more confident in your business and its offerings.
Future Plans :
Future Plans :
Continuous update of Scholarly's new features
Continuous update of Scholarly's new features
Scholarly is constantly updating its features and improving it's product to provide users with the best possible experience.
Scholarly is constantly updating its features and improving it's product to provide users with the best possible experience.
Understanding how users interact with the website and improving the experience
Understanding how users interact with the website and improving the experience
By tracking user behavior, such as what pages they visit, how long they stay on each page, and what actions they take. This information will be used to improve the website's design, content, and functionality.
By tracking user behavior, such as what pages they visit, how long they stay on each page, and what actions they take. This information will be used to improve the website's design, content, and functionality.
